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Article: Our stand at Playtime // AW1920 Collection

Unser Stand auf der Playtime // AW1920 Kollektion

Our stand at Playtime // AW1920 Collection

Funding from the European Fund for National Development and Internationalisation Programme / Funding for SME projects

This January we went to Playtime in Paris again to present our winter collection to our retailers.

Exhibiting at international trade fairs is still incredibly exciting and thrilling for us. How many new shops will stock our collection in their stores? Will a major customer perhaps join us? Will all existing customers come by, and will the new collection be well received by customers? Questions upon questions and a great deal of anticipation accompanied us on our journey. With a new catalog concept and a larger booth, we attracted many new customers. The winter collection was very well received, and several shops placed orders directly at the trade fair. Stand decoration is always an important topic for us. We put a lot of effort into this and are therefore always the first on the exhibition grounds in the morning and the last to leave in the evening.

Thanks to the support of the IBB, we were able to further expand our international customer base and increase our international reputation. Many thanks to the European Union and the IBB for their support.

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