Privacy Policy

Thank you for your interest in our company. Data protection is of particular importance to the management of mara mea GmbH. The use of mara mea GmbH's website is generally possible without providing any personal data. However, if a data subject wishes to use special services offered by our company via our website, processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in compliance with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to mara mea GmbH. Through this privacy policy, our company aims to inform the public about the type, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed of their rights through this privacy policy.

As the controller responsible for processing, mara mea GmbH has implemented numerous technical and organizational measures to ensure the most complete protection possible of personal data processed through this website. Nevertheless, internet-based data transmissions can fundamentally have security vulnerabilities, meaning absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us through alternative means, for example, by telephone.

1. Definitions

The privacy policy of mara mea GmbH is based on the terms used by the European legislator and regulator when enacting the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for both the public and our customers and business partners. To ensure this, we would like to explain the terms used in advance.

In this privacy policy, we use, among others, the following terms:

· a) personal data

Personal data means any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

· b) data subject

Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.

· c) processing

Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

· d) restriction of processing

Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.

· e) profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

· f) pseudonymisation

Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

· g) controller or controller responsible for the processing

Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

· h) processor

Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

· i) recipient

Recipient means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

· j) third party

Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

· k) consent

Consent means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the controller

The controller in the sense of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union, and other provisions of a data protection nature is:

mara mea GmbH

Güterstraße 2
64807 Dieburg

Germany

Tel: (+49) 060 716 658 939

Email: info@maramea.com

Website: www.maramea.com

3. Cookies

The web pages of mara mea GmbH use cookies. Cookies are text files that are stored on a computer system via an internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which internet pages and servers can be assigned to the specific internet browser in which the cookie was stored. This allows visited internet pages and servers to differentiate the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID.

Through the use of cookies, mara mea GmbH can provide users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized in the user's interest. Cookies enable us, as mentioned earlier, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, a user of a website that uses cookies does not have to re-enter their access data each time they visit the website, because this is handled by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Furthermore, already set cookies can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

4. Collection of general data and information

Each time the website of mara mea GmbH is accessed by a data subject or an automated system, a series of general data and information is collected. This general data and information is stored in the server's log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-webpages accessed on our website via an accessing system, (5) the date and time of an access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using this general data and information, mara mea GmbH does not draw any conclusions about the data subject. This information is rather needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack. Therefore, this anonymously collected data and information is evaluated statistically by mara mea GmbH and further with the aim of increasing data protection and data security in our company, ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

5. Registration on our website

The data subject has the option to register on the controller's website by providing personal data. Which personal data is transmitted to the controller is determined by the respective input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for their own purposes. The controller may arrange for disclosure to one or more processors, such as a parcel service provider, who also uses the personal data exclusively for an internal use attributable to the controller.

By registering on the controller's website, the IP address assigned by the data subject's Internet service provider (ISP), the date, and the time of registration are also stored. The storage of this data is necessary to prevent misuse of our services and, if necessary, to enable investigation of committed criminal offenses. In this respect, the storage of this data is necessary for the security of the controller. As a matter of principle, this data is not passed on to third parties unless there is a legal obligation to do so or the disclosure serves the purpose of criminal prosecution.

The registration of the data subject with the voluntary provision of personal data enables the controller to offer content or services that, due to their nature, can only be offered to registered users. Registered persons are free to modify the personal data provided during registration at any time or to have it completely deleted from the data stock of the controller.

The controller shall provide any data subject with information, upon request, at any time as to what personal data is stored about the data subject. Furthermore, the controller shall correct or erase personal data at the request or indication of the data subject, provided that no statutory retention obligations conflict with this. All employees of the controller are available to the data subject as contact persons in this context.

6. Subscribing to our newsletter

On the mara mea GmbH website, users are given the opportunity to subscribe to our company's newsletter. The personal data that is transmitted to the controller when ordering the newsletter is determined by the input mask used for this purpose.

mara mea GmbH regularly informs its customers and business partners about company offers by means of a newsletter. Our company's newsletter can generally only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for newsletter delivery. For legal reasons, a confirmation email is sent using the double opt-in procedure to the email address first entered by a data subject for newsletter delivery. This confirmation email serves to verify whether the owner of the email address, as the data subject, has authorized the receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet Service Provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary to trace the (possible) misuse of a data subject's email address at a later date and thus serves to protect the controller legally.

The personal data collected during registration for the newsletter will be used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter may be informed by email if this is necessary for the operation of the newsletter service or a related registration, as might be the case in the event of changes to the newsletter offering or changes in technical conditions. No personal data collected within the framework of the newsletter service will be passed on to third parties. The subscription to our newsletter can be terminated by the data subject at any time. The consent to the storage of personal data that the data subject has given us for newsletter delivery can be revoked at any time. For the purpose of revoking consent, a corresponding link can be found in each newsletter. Furthermore, there is the possibility to unsubscribe from the newsletter distribution at any time by email to the controller or to inform the controller in another way.

7. Newsletter tracking

The newsletters of mara mea GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such emails that are sent in HTML format to enable log file recording and log file analysis. This allows for a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, mara mea GmbH can determine whether and when an email was opened by a data subject and which links in the email were accessed by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the controller to optimize newsletter delivery and to adapt the content of future newsletters even better to the interests of the data subject. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given via the double opt-in procedure. After a revocation, this personal data will be deleted by the controller. mara mea GmbH automatically interprets an unsubscribe from the newsletter as a revocation.

8. Contact options via the website

The website of mara mea GmbH contains information required by law that enables quick electronic contact with our company as well as immediate communication with us, which also includes a general address for so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data transmitted on a voluntary basis by a data subject to the controller will be stored for the purpose of processing or contacting the data subject. This personal data will not be passed on to third parties.

9. Comment function on the blog on the website

mara mea GmbH offers users the opportunity to leave individual comments on individual blog posts on a blog located on the controller's website. A blog is a generally publicly accessible portal maintained on a website in which one or more people, called bloggers or web bloggers, can post articles or write down thoughts in so-called blog posts. Blog posts can usually be commented on by third parties.

If a data subject leaves a comment on the blog published on this website, in addition to the comments left by the data subject, information on the time of the comment entry and the user name (pseudonym) chosen by the data subject will also be stored and published. Furthermore, the IP address assigned by the data subject's Internet service provider (ISP) will be logged. This storage of the IP address is carried out for security reasons and in the event that the data subject violates the rights of third parties or posts illegal content through a comment. The storage of this personal data is therefore in the controller's own interest, so that the controller can exculpate himself in the event of a legal violation. This collected personal data will not be passed on to third parties, unless such disclosure is required by law or serves the legal defense of the controller.

10. Routine deletion and blocking of personal data

The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage or as provided for by the European legislator or other legislator in laws or regulations to which the controller is subject.

If the purpose of storage ceases to apply or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with legal provisions.

11. Rights of the data subject

· a) Right to confirmation

Every data subject has the right granted by the European legislator to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to exercise this right to confirmation, he or she may, at any time, contact an employee of the controller.

· b) Right of access

Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain at any time from the controller free information about the personal data stored about him or her and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:

the purposes of the processing
the categories of personal data concerned
the recipients or categories of recipient to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing
the right to lodge a complaint with a supervisory authority
where the personal data are not collected from the data subject, any available information as to their source
the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject

Furthermore, the data subject has a right to obtain information as to whether personal data have been transferred to a third country or to an international organization. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.

If a data subject wishes to exercise this right of access, he or she may, at any time, contact an employee of the controller.

· c) Right to rectification

Every data subject affected by the processing of personal data has the right granted by the European legislator to demand the immediate rectification of inaccurate personal data concerning him or her. Furthermore, the data subject has the right, taking into account the purposes of the processing, to have incomplete personal data completed, including by means of providing a supplementary statement.

If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact an employee of the controller.

· d) Right to erasure (Right to be forgotten)

Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, provided that one of the following reasons applies and insofar as the processing is not necessary:

The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
The data subject withdraws consent on which the processing is based according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.
The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
The personal data have been unlawfully processed.
The erasure of the personal data is necessary for compliance with a legal obligation in Union or Member State law to which the controller is subject.
The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.

If one of the above reasons applies and a data subject wishes to request the erasure of personal data stored by mara mea GmbH, he or she may, at any time, contact an employee of the controller. The employee of mara mea GmbH will arrange for the request for erasure to be complied with without undue delay.

Where mara mea GmbH has made the personal data public and is obliged pursuant to Article 17(1) of the GDPR to erase the personal data, mara mea GmbH, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers which are processing the personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, those personal data, insofar as processing is not required. The employee of mara mea GmbH will arrange the necessary measures in individual cases.

· e) Right to restriction of processing

Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:

The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use.
The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.
The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by mara mea GmbH, he or she may, at any time, contact an employee of the controller. The employee of mara mea GmbH will arrange for the restriction of processing.

· f) Right to data portability

Every data subject affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format. He or she also has the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR or on a contract pursuant to point (b) of Article 6(1) of the GDPR and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) of the GDPR, the data subject has the right to have personal data transmitted directly from one controller to another, where technically feasible and where this does not adversely affect the rights and freedoms of others.

To assert the right to data portability, the data subject may contact an employee of mara mea GmbH at any time.

· g) Right to object

Every data subject affected by the processing of personal data has the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.

mara mea GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defense of legal claims.

If mara mea GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to mara mea GmbH to the processing for direct marketing purposes, mara mea GmbH will no longer process the personal data for these purposes.

Furthermore, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by mara mea GmbH for scientific or historical research purposes or statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

To exercise the right to object, the data subject may contact any employee of mara mea GmbH directly or another employee. In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, the data subject may furthermore exercise his or her right to object by automated means using technical specifications.

· h) Automated individual decision-making, including profiling

Every data subject affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, provided that the decision (1) is not necessary for entering into, or performance of, a contract between the data subject and a data controller, or (2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.

If the decision (1) is necessary for entering into, or performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject's explicit consent, mara mea GmbH shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.

If the data subject wishes to exercise rights concerning automated decisions, he or she may, at any time, contact an employee of the controller.

· i) Right to withdraw data protection consent

Every data subject affected by the processing of personal data has the right granted by the European legislator to withdraw his or her consent to the processing of personal data at any time.

If the data subject wishes to exercise his or her right to withdraw consent, he or she may, at any time, contact an employee of the controller.

12. Data protection provisions on the use and application of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the Internet community to provide personal or company-related information. Facebook allows users of the social network, among other things, to create private profiles, upload photos, and network through friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The controller for the processing of personal data, if a data subject lives outside the USA or Canada, is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, is called up, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be accessed at https://developers.facebook.com/docs/plugins/?locale=de_DE. Within the scope of this technical process, Facebook receives knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to Facebook simultaneously, Facebook recognizes with each visit to our website by the data subject and for the entire duration of the respective stay on our website, which specific sub-page of our website the data subject visits. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject activates one of the Facebook buttons integrated on our website, for example the "Like" button, or submits a comment, Facebook assigns this information to the data subject's personal Facebook user account and stores this personal data.

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not wish such transmission of this information to Facebook, they can prevent the transmission by logging out of their Facebook account before accessing our website.

The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. It also explains what setting options Facebook offers to protect the data subject's privacy. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

13. Privacy Policy for the use of Pinterest

The controller has integrated components of Pinterest Inc. on this website. Pinterest is a social network. A social network is a social meeting place operated on the internet, an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for sharing opinions and experiences or allows the internet community to provide personal or company-related information. Pinterest allows users of the social network, among other things, to publish image collections and individual images as well as descriptions on virtual pin boards (so-called pinning), which can then in turn be shared (so-called repinning) or commented on by other users.

The operating company of Pinterest is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.

With each access to one of the individual pages of this website, which is operated by the controller and on which a Pinterest component (Pinterest plug-in) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Pinterest component to download a display of the corresponding Pinterest component from Pinterest. More information about Pinterest can be found at https://pinterest.com/. Within the scope of this technical process, Pinterest gains knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is simultaneously logged in to Pinterest, Pinterest recognizes with each visit to our website by the data subject and for the entire duration of the respective stay on our website, which specific sub-page of our website the data subject visits. This information is collected by the Pinterest component and assigned by Pinterest to the data subject's respective Pinterest account. If the data subject activates a Pinterest button integrated on our website, Pinterest assigns this information to the data subject's personal Pinterest user account and stores this personal data.

Pinterest always receives information via the Pinterest component that the data subject has visited our website if the data subject is logged in to Pinterest at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Pinterest component or not. If the data subject does not wish such transmission of this information to Pinterest, they can prevent the transmission by logging out of their Pinterest account before accessing our website.

The data protection policy published by Pinterest, which is available at https://about.pinterest.com/privacy-policy, provides information about the collection, processing, and use of personal data by Pinterest.

14. Privacy Policy for the use of Twitter

The controller has integrated components of Twitter on this website. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and distribute so-called tweets, which are short messages limited to 280 characters. These short messages are accessible to everyone, including people not registered with Twitter. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user's tweets. Furthermore, Twitter enables a broad audience to be addressed via hashtags, links, or retweets.

The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

With each access to one of the individual pages of this website, which is operated by the controller and on which a Twitter component (Twitter button) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Twitter component to download a display of the corresponding Twitter component from Twitter. Further information on Twitter buttons can be found at https://about.twitter.com/de/resources/buttons. Within the scope of this technical process, Twitter gains knowledge of which specific sub-page of our website is visited by the data subject. The purpose of integrating the Twitter component is to enable our users to further disseminate the content of this website, to make this website known in the digital world, and to increase our visitor numbers.

If the data subject is simultaneously logged in to Twitter, Twitter recognizes with each visit to our website by the data subject and for the entire duration of the respective stay on our website, which specific sub-page of our website the data subject visits. This information is collected by the Twitter component and assigned by Twitter to the data subject's respective Twitter account. If the data subject activates one of the Twitter buttons integrated on our website, the data and information thus transmitted are assigned to the data subject's personal Twitter user account and stored and processed by Twitter.

Twitter always receives information via the Twitter component that the data subject has visited our website if the data subject is logged in to Twitter at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not wish such transmission of this information to Twitter, they can prevent the transmission by logging out of their Twitter account before accessing our website.

The applicable privacy policy of Twitter can be found at https://twitter.com/privacy?lang=de.

15. Privacy Policy for the use of YouTube

The controller has integrated components of YouTube on this website. YouTube is an internet video portal that allows video publishers to upload video clips free of charge and other users to view, rate, and comment on them, also free of charge. YouTube allows the publication of all types of videos, which means that complete film and television programs, as well as music videos, trailers, or user-made videos, are available via the internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

With each access to one of the individual pages of this website, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a display of the corresponding YouTube component from YouTube. Further information on YouTube can be found at https://www.youtube.com/yt/about/de/. Within the scope of this technical process, YouTube and Google gain knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is simultaneously logged in to YouTube, YouTube recognizes with the access to a sub-page containing a YouTube video which specific sub-page of our website the data subject visits. This information is collected by YouTube and Google and assigned to the data subject's respective YouTube account.

YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is logged in to YouTube at the time of accessing our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not wish such transmission of this information to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before accessing our website.

The data protection provisions published by YouTube, which are available at https://www.google.de/intl/de/policies/privacy/, provide information about the collection, processing, and use of personal data by YouTube and Google.

16. Privacy Policy for the use of Instagram

The controller has integrated components of the Instagram service on this website. Instagram is a service that can be qualified as an audiovisual platform and enables users to share photos and videos and also to further disseminate such data in other social networks.

The operating company of Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

With each access to one of the individual pages of this website, which is operated by the controller and on which an Instagram component (Insta button) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component to download a display of the corresponding Instagram component. Within the scope of this technical process, Instagram gains knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is simultaneously logged in to Instagram, Instagram recognizes with each visit to our website by the data subject and for the entire duration of the respective stay on our website, which specific sub-page the data subject visits. This information is collected by the Instagram component and assigned by Instagram to the data subject's respective Instagram account. If the data subject activates one of the Instagram buttons integrated on our website, the data and information thus transmitted are assigned to the data subject's personal Instagram user account and stored and processed by Instagram.

Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is logged in to Instagram at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not wish such transmission of this information to Instagram, they can prevent the transmission by logging out of their Instagram account before accessing our website.

Privacy information for Instagram giveaways
Organizer:
The giveaway is organized by mara mea GmbH, Güterstraße 2, 64807 Dieburg, Germany.

Processing of personal data:
As part of participating in the giveaway, we process participants' personal data (e.g., Instagram username, if applicable, name and address for prize notification) solely for the purpose of conducting and processing the giveaway.

Legal basis for processing:
Processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR (performance of a contract or pre-contractual measures in connection with participation in the giveaway).

Recipients of the data:
The data will not be passed on to third parties unless this is necessary for prize processing (e.g., shipping service providers).

Duration of storage:
The data will only be stored for as long as is necessary for the conduct and processing of the giveaway. After that, they will be deleted.

Data subject rights:
Participants have the right to information, rectification, erasure, restriction of processing, objection, and data portability. There is also a right to lodge a complaint with a data protection supervisory authority.

Note on Instagram:
The giveaway is not connected to Instagram and is in no way sponsored, supported, or organized by Instagram.

Further information and the applicable privacy policy of Instagram can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

17. Privacy Policy for the use of Google AdSense

The controller has integrated Google AdSense on this website. Google AdSense is an online service that enables the placement of advertisements on third-party sites. Google AdSense is based on an algorithm that selects advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows interest-based targeting of the internet user, which is implemented by generating individual user profiles.

The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense sets a cookie on the data subject's information technology system. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the use of our website. With each access to one of the individual pages of this website, which is operated by the controller and on which a Google AdSense component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and the billing of commissions. Within the scope of this technical process, Alphabet Inc. gains knowledge of personal data, such as the IP address of the data subject, which, among other things, serves Alphabet Inc. to track the origin of visitors and clicks and subsequently to enable commission billing.

The data subject can prevent the setting of cookies by our website at any time, as described above, by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Alphabet Inc. from setting a cookie on the data subject's information technology system. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in internet pages to enable log file recording and log file analysis, through which a statistical evaluation can be carried out. Based on the embedded tracking pixel, Alphabet Inc. can recognize whether and when an internet page has been opened by a data subject and which links have been clicked on by the data subject. Tracking pixels serve, among other things, to evaluate the visitor flow of an internet page.

Via Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and billing of the displayed advertisements, are transmitted to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on this personal data collected via the technical process to third parties.

Google AdSense is explained in more detail under this link https://www.google.de/intl/de/adsense/start/.

18. Privacy Policy for the use of Google Analytics (with anonymization function)

The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, gathering and evaluation of data about the behavior of website visitors. A web analysis service collects, among other things, data on which website a data subject has come to a website from (so-called referrers), which subpages of the website were accessed or how often and for how long a subpage was viewed. Web analysis is predominantly used to optimize a website and for the cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the "_gat._anonymizeIp" add-on for web analysis via Google Analytics. By means of this add-on, the IP address of the data subject's internet connection is shortened and anonymized by Google if access to our websites occurs from a member state of the European Union or from another contracting state of the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the visitor flows on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our websites, and to provide other services related to the use of our website.

Google Analytics places a cookie on the data subject's IT system. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. With each call of one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, the internet browser on the data subject's IT system is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission accounting.

By means of the cookie, personal information, such as the access time, the location from which access originated, and the frequency of visits to our website by the data subject, is stored. With each visit to our websites, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

The data subject can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the data subject's IT system. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of data generated by Google Analytics that relates to the use of this website, as well as the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the data subject's IT system is deleted, formatted, or reinstalled at a later date, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person attributable to their sphere of influence, there is the possibility of reinstalling or reactivating the browser add-on.

Further information and Google's applicable data protection provisions can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link: https://www.google.com/intl/de_de/analytics/.

19. Data protection provisions regarding the use of Google Remarketing

The controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that allows a company to display advertisements to internet users who have previously visited the company's website. The integration of Google Remarketing therefore allows a company to create user-related advertising and consequently to display advertisements relevant to the internet user's interests.

The operating company of Google Remarketing services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other websites that are tailored to the individual needs and interests of internet users.

Google Remarketing sets a cookie on the data subject's IT system. What cookies are has already been explained above. By setting the cookie, Google is enabled to recognize the visitor to our website when they subsequently visit websites that are also members of the Google advertising network. With each call of a website on which the Google Remarketing service has been integrated, the data subject's internet browser automatically identifies itself to Google. As part of this technical process, Google gains knowledge of personal data, such as the IP address or the user's surfing behavior, which Google uses, among other things, to display interest-relevant advertising.

By means of the cookie, personal information, for example the websites visited by the data subject, is stored. With each visit to our websites, personal data, including the IP address of the internet connection used by the data subject, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each internet browser they use and make the desired settings there.

Further information and Google's applicable data protection provisions can be found at https://www.google.de/intl/de/policies/privacy/.

20. Data protection provisions regarding the use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. Google AdWords enables an advertiser to define certain keywords in advance, by means of which an ad is displayed in Google's search engine results only when the user retrieves a keyword-relevant search result with the search engine. In the Google advertising network, the ads are distributed on thematically relevant websites by means of an automatic algorithm and in consideration of the previously defined keywords.

The operating company of Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying interest-relevant advertising on third-party websites and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored on the data subject's IT system by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. The conversion cookie, if it has not yet expired, tracks whether certain subpages, for example the shopping cart of an online shop system, have been accessed on our website. Through the conversion cookie, both we and Google can track whether a data subject who reached our website via an AdWords ad generated revenue, i.e., completed or canceled a purchase.

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e., to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject.

By means of the conversion cookie, personal information, for example the websites visited by the data subject, is stored. With each visit to our websites, personal data, including the IP address of the internet connection used by the data subject, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

The data subject can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a conversion cookie on the data subject's IT system. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

Further information and Google's applicable data protection provisions can be found at https://www.google.de/intl/de/policies/privacy/.

21. Payment methods: Data protection provisions of external payment service providers

We use external payment service providers, through whose platforms users and we can carry out payment transactions. These payment service providers include Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), Stripe (https://stripe.com/de/privacy). Some of these providers are integrated on our site via Shopify Payments.

In the context of fulfilling contracts, we use payment service providers on the basis of Art. 6 para. 1 lit. b. GDPR. Furthermore, we use external payment service providers on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f. GDPR in order to offer our users effective and secure payment options.

The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative notification of the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. This transmission is for the purpose of identity and credit checks. We refer to the terms and conditions and data protection notices of the payment service providers for this.

The terms and conditions and data protection notices of the respective payment service providers, which can be accessed within the respective websites or transaction applications, apply to payment transactions. We also refer to these for further information and for exercising rights of revocation, information and other data subject rights.

22. Legal basis for processing

Art. 6 I lit. a GDPR serves as the legal basis for our company's processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are necessary for carrying out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation by which the processing of personal data becomes necessary, for example to fulfill tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third parties. Then the processing would be based on Art. 6 I lit. d GDPR. Finally, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not outweigh this. Such processing operations are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, he was of the opinion that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 Sentence 2 GDPR).

23. Legitimate interests in the processing pursued by the controller or a third party

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is to carry out our business activities for the well-being of all our employees and our shareholders.

24. Duration for which personal data will be stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data will be routinely deleted, provided they are no longer necessary for contract fulfillment or contract initiation.

25. Statutory or contractual provisions for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non-provision

We inform you that the provision of personal data is partly legally required (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contracting party). Sometimes, for the conclusion of a contract, it may be necessary for a data subject to provide us with personal data, which must then be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would result in the contract with the data subject not being able to be concluded. Before the data subject provides personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is legally or contractually required or necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what consequences the non-provision of the personal data would have.

26. Existence of automated decision-making

As a responsible company, we refrain from automatic decision-making or profiling.